Stop Guessing. Start Closing.

You know your pipeline inside and out, now it’s time to see what’s happening on the other side of the table.

Genrate gives revenue teams visibility into buyer-side shifts before they impact revenue. Stop wondering why a deal stalled and start winning with clarity.

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Used by AEs, CSMs, and RevOps in leading companies.

Continuous visibility into what’s changing inside your accounts

What’s changing

Buyer-side shifts your CRM was never designed to capture

Leadership changes, strategic shifts, and emerging competitive pressure.

A quiet shift is happening inside Acme

New

Recent signals suggest decision power is moving—changing who matters and how deals progress.

and 7 more sources

Why it matters

Context over noise

Signals accumulate over time, revealing direction rather than isolated events.

Operate with clarity, not assumptions

Engage with precision

Act on verified account change, not outdated assumptions.

Re-engage at the right moment

Understand when dormant accounts become relevant again — and why.

Protect and expand with context

Identify risks and opportunities early, with full competitive awareness.

How Genrate continuously monitors what matters

Continuously track accounts, competitors, and key stakeholders

Synthesize signals across sources into coherent insight

Prioritize what materially impacts your deals today

Want visibility where deals actually change?

See how Genrate tracks buyer-side change in your accounts.

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See how Genrate tracks buyer-side change in your accounts.